People don't want to be "marketed TO"; they want to be "communicated WITH."

- Flint McGlaughlin

Having this philosophy in mind, the concept of a Marketing fair was thought of by HLCAA. This idea materializes every year in the form of “SYNERGY”, where students of H. L. College family get hands on experience in gathering strategic marketing information in innovative ways – through games and quizzes that attract enthusiastic crowds. A number of well-known companies have reaped benefits from this event. To name a few of them were Lakme, Cadbury’s, Elle 18. The Marketing Fair also includes
Marketing Quiz, Ad Mad show. Eureka – Eureka, Tambola and Magic Show.